Step 1: User Input: Campaign history
900%™ begins with a six week placement campaign history that is simply cut & pasted into the application. Six weeks is chosen because it is in synch with the new, shortened Amazon AI look back period. 900%™ does NOT require an API into Amazon.
Step 2: User Input: Target ACoS
The user then inputs the target ACoS. 900%™ aims for but does not exceed this value.
Step 3: User Input: Maximum Bid
The user also inputs the maximum single bid. Target ACoS is an average value of many bids. No one wants to win a sale with a bid that exceeds the seller’s cost of the product.
Step 4: Calculate CPC Max
900%™ first calculates a “standard” CPC maximum. (Average Order Value × Conversion Rate) ÷ (1 ÷ Target ACoS). CPC max is calculated for both Top of Search and Product Pages placements in the campaign.
Step 5: Performance ACoS Adjustments
ACoS mathematics are then adjusted based on actual performance of the campaign.
Step 6: Determine Placement Dominance
900%™ evaluates which placement (Top of Search or Product Pages) is dominant for the campaign. The dominant placement adjustment is always set at 900% (20X the base bid for Top of Search placement and 15X for Product Pages placement.)
Step 7: Determine Lowest Possible Base Bid
Given the maximum adjusted CPC bid for the dominant placement, the lowest bid amount that will achieve that value at 900%—20X or 15X—is calculated.
Step 8: Determine Non-Dominant Placement Adjustment
Once the base bid for the dominant placement is calculated, the placement adjustment for the maximum adjusted CPC bid for the non-dominant placement is calculated.
Step 9: Enter Placement Adjustment Bid Percentages and Keyword Bids
900%™ instantly returns 3 values for the campaign: (1) Top of Search placement bid adjustment (e.g. 900%), (2) Product Pages placement bid adjustment (e.g., 345%), and, (3) a base bid for each keyword (e.g., $0.18). The user then enters these 3 values in the Amazon advertising campaign settings and ad group keyword bids.